Magnolia, New Jersey is preparing to welcome a major new addition to its local business landscape as ModWash officially celebrates the grand opening of its newest location at 201 South White Horse Pike. The three-day launch event, running from Friday, February 20 through Sunday, February 22, 2026, marks another milestone in the rapid national expansion of the Chattanooga-based car wash innovator and signals a continued wave of commercial growth across South Jersey.
For Magnolia residents and commuters traveling along the heavily trafficked White Horse Pike corridor, the arrival of ModWash represents more than just a new place to clean vehicles—it reflects a broader shift toward high-efficiency service models, sustainability-focused operations, and customer-centric experiences that are reshaping the modern automotive care industry throughout New Jersey.
This expansion reinforces the brand’s commitment to delivering cutting-edge car wash technology while strengthening local economic activity, job creation, and consumer convenience in Camden County.
The official announcement and business expansion align with broader coverage featured within the Business section of Sunset Daily News, where regional growth, retail innovation, and service-sector developments continue to drive New Jersey’s evolving commercial ecosystem.
A Rapidly Expanding National Brand Enters Magnolia
Founded in 2020 by Karen Hutton, ModWash has quickly established itself as one of the fastest-growing express car wash companies in the United States. In just six years, the company has expanded to more than 126 locations across 12 states, including strong market penetration throughout the Mid-Atlantic and Southeast.
New Jersey has become a strategic focus for the company’s continued growth, with locations now serving communities throughout the region as demand rises for faster, more convenient, and environmentally responsible vehicle maintenance services.
The Magnolia facility represents a significant step in ModWash’s regional expansion strategy, positioning the brand along a major transportation route while introducing a modernized car care experience designed to meet the needs of busy commuters, families, and local businesses.
Company leadership has consistently emphasized its mission of creating a “positive ripple” within each community it enters—an approach that combines technological innovation with a strong emphasis on customer relationships and neighborhood engagement.
The ModWash Experience: Technology Meets Convenience
At the core of the ModWash model is a fully automated express tunnel wash designed to deliver both speed and precision. The process integrates advanced cleaning chemistry, protective coatings, and efficient workflow systems that allow vehicles to move seamlessly through a multi-stage wash environment.
The system begins with a three-step fusion bath that uses low-pH biodegradable detergents engineered to remove dirt, road debris, and environmental contaminants while remaining safe for vehicle surfaces. For customers selecting premium packages, the wash process incorporates ModCeramics and graphene sealant technology—protective treatments designed to shield paint finishes from ultraviolet damage, minor scratches, and everyday wear.
The experience extends beyond the automated tunnel itself. After completing the wash cycle, customers gain access to a range of complimentary self-service amenities known as ModPerks, which are designed to enhance vehicle care and deliver added value.
These post-wash stations include high-powered vacuum systems capable of removing debris from interior surfaces, compressed air tools for cleaning tight spaces, microfiber towels for finishing touches, professional-grade glass cleaner, rubber mat cleaning equipment, and interior air freshening options.
This comprehensive service model aims to provide a full vehicle care solution in a single visit, combining efficiency with convenience in a manner that reflects evolving consumer expectations.
Sustainability at the Center of Operations
Environmental responsibility remains a defining feature of the ModWash brand, and the Magnolia location continues this commitment through advanced water conservation technology.
Each wash utilizes less than 30 gallons of water—significantly lower than the approximately 150 gallons typically used during home vehicle washing. The facility achieves this efficiency by reclaiming and recycling roughly 20 gallons of water per vehicle through a specialized filtration and reuse system.
This sustainability-focused approach not only reduces environmental impact but also aligns with growing consumer awareness surrounding water conservation and responsible resource management. As New Jersey communities increasingly prioritize eco-friendly business practices, such operational standards help position ModWash as a forward-thinking contributor to regional sustainability goals.
Membership-Based Value and Pricing Strategy
A key component of ModWash’s business model is its Unlimited ModMembership program, which allows customers to wash their vehicles once per day at any company location nationwide. The membership structure is designed to offer consistent vehicle maintenance at predictable monthly pricing while encouraging long-term customer engagement.
Single wash services typically begin between $16 and $18, depending on package selection, while monthly memberships often start around $29.99. For frequent drivers, commuters, and families, the subscription model provides ongoing value and convenience.
The company also offers its Hero Discount program, providing a 20 percent reduction on membership packages for teachers, students, healthcare workers, military personnel, and first responders. The initiative reflects ModWash’s emphasis on community appreciation and support for essential service professionals.
Grand opening events frequently introduce special “ModFounder” promotions, offering early customers exclusive pricing incentives such as discounted first-month rates or lifetime membership discounts for the first group of subscribers. These limited-time offers are expected to play a central role during the Magnolia launch weekend.
Community Impact and Local Economic Growth
The introduction of ModWash in Magnolia contributes to ongoing commercial revitalization efforts throughout Camden County. New service-sector businesses continue to strengthen local economies by generating employment opportunities, increasing consumer traffic, and supporting surrounding retail activity.
The facility’s presence along South White Horse Pike positions it within a high-visibility commercial corridor, potentially driving additional development and enhancing the area’s overall economic profile.
Beyond economic contributions, the company’s community-focused philosophy emphasizes local partnerships, guest engagement, and a service culture centered on customer relationships. This approach aims to build lasting connections with residents while contributing positively to the community’s identity and growth.
Customer Experience and Industry Reception
As the brand expands nationally, customer feedback has reflected both strong enthusiasm and areas of operational scrutiny—common for rapidly scaling service companies.
Many customers praise the welcoming atmosphere, attentive staff interactions, and immersive tunnel experience, often describing the wash process as visually engaging and efficient. The availability of complimentary post-wash amenities has also received consistent recognition for adding value beyond standard car wash services.
However, some customers across various markets have reported concerns related to subscription management, including challenges with membership cancellations or unexpected billing after single visits. Others have noted occasional inconsistencies in wash quality or concerns related to automated brush systems.
These mixed reviews reflect the operational complexities inherent in high-growth service models and highlight the importance of continued customer service refinement as the company expands into new markets such as Magnolia.
A Strategic Addition to New Jersey’s Business Landscape
The grand opening of ModWash in Magnolia represents more than a local retail launch—it reflects the continuing evolution of consumer service infrastructure across New Jersey. As businesses increasingly prioritize efficiency, technology integration, and environmental responsibility, new service concepts like ModWash illustrate the direction of modern retail and convenience-driven commerce.
For South Jersey residents, the new location offers a technologically advanced vehicle care option designed to meet contemporary expectations for speed, quality, and sustainability. For the broader regional economy, it signals continued investment and commercial momentum within New Jersey’s competitive business environment.
Grand Opening Event Details
The Magnolia grand opening celebration will take place February 20 through February 22, 2026, providing residents and visitors an opportunity to experience the full range of ModWash services, explore membership offerings, and take advantage of limited-time promotions.
Located at 201 South White Horse Pike, the facility is positioned to serve local residents, commuters, and businesses throughout Magnolia and surrounding communities, further expanding access to modern vehicle care solutions across Camden County.
As New Jersey continues to attract innovative service providers and consumer-focused enterprises, the arrival of ModWash highlights the state’s dynamic business environment and its growing role as a hub for next-generation retail and customer experience models.
The launch reinforces a broader narrative shaping New Jersey’s commercial future—one defined by technological advancement, sustainability, and community-driven growth.
