“We are delighted to welcome ‘Bing’ in our catalog as it is a universal, educational
and multi-award-winning series that fits perfectly into the Okoo line-up,” says Aude de la Villarmois, licensing director, France Télévision Distribution. “‘Bing’ is already a recognized brand with a proven track record in licensing across multiple territories worldwide. We have great ambitions to accompany Bing’s first steps in France to make the property a key prospect in toys, publishing, clothing and all of the product categories suitable for our young hero to explore.”