BTS and Blackpink Sell Out Arenas. Can a K-Pop Musical Sell Out Broadway?

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K-pop is one of the most commercially successful music genres in the world. The heartthrob boy band BTS once grossed $33 million in ticket sales for a concert event. Blackpink, a girl group whose members have become style icons, sold more than 1 million copies of its debut album in a month.

Now, as live theaters are struggling to bring audiences back, can the magic extend to Broadway ticket sales? 



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